Many pharma people would ask this question that why should they prefer ophthalmic pharma franchise over other divisions.

Here are few of the advantages:

• Ophthalmic Department is one of the least competitive department nowadays in pharma world.
• Provided your product has quality, doctors will hesitate to change your brand due to risk of quality of product.
• Margin of profit is very high.
• Transportation of goods is easy due to light weight.
• Per unit turnover is high as compared to other products.
• Demand is high but supply is less.

To know more about ophthalmic market potential in India, read this article.